Business & Management Digital Business Management

The programme aims to equip current and potential business leaders and senior managers with the knowledge and competencies to lead the business and use big data and predictive analytics to enhance decision-making. The programme has two major foci: firstly, on knowledge about the major business management functions within an organisation; and secondly, on skills to develop analytical insights for business planning and decision-making through data analytics.
 

The programme aims to equip current and potential business leaders and senior managers with the knowledge and competencies to lead the business and artificial intelligence transformation of organisations. The programme has two major foci: firstly, on knowledge about the major business management functions within an organisation; and secondly, on leadership skill to lead an organisation through business and artificial intelligence transformation in an increasingly changing environment.
 

This programme aims to ensure that students develop a broad understanding of the diverse, complex and dynamic nature of management. The programme curriculum is both international and practical in its content. Students will acquire management skills as well as intellectual capabilities that will enable them to perform effectively as managers, thus enhancing their employability and facilitating their careers in management.